Beyond CRAFT: Exploring Other Prompting Models

by Tom McAtee | 4 Aug 2025 | AI in Practice

Different prompts for different needs – expand your toolkit.

CRAFT is a simple, practical model — great for getting started with structured prompts. But as your confidence grows, so should your prompting range.

Different situations call for different structures. Sometimes you need more exploration, sometimes more precision. This post introduces other prompting models that help you:

    • Adapt to different use cases

    • Think more flexibly

    • Guide AI more effectively

These aren’t rules — they’re tools. Use what fits.


1. The IDEA Framework

Used for reflective thinking and planning.

    • I – Intention: What are you trying to achieve?

    • D – Direction: What path are you considering?

    • E – Evidence: What supports or challenges your view?

    • A – Action: What should happen next?

Example prompt:

“Help me explore an idea using the IDEA model. I’m considering a restructure of my team.”

This works well when you’re still thinking through options, not rushing to output.


2. The SCQA Method

(Used in strategy, comms, and consulting)

    • S – Situation: What’s the current context?

    • C – Complication: What’s changed or causing pressure?

    • Q – Question: What are we trying to resolve?

    • A – Answer: What’s the proposed way forward?

Example prompt:

“Using the SCQA structure, help me frame a strategy update for the board.”

This is excellent for clarifying messy narratives and crafting persuasive messages.


3. The PASTOR Model

(From copywriting – surprisingly useful in leadership and comms)

    • P – Problem

    • A – Amplify the pain

    • S – Story or Solution

    • T – Testimony (proof it works)

    • O – Offer (what to do next)

    • R – Response (CTA)

Use case: Writing change emails, rallying notes, or recruitment messages.

Example prompt:

“Help me write a change email using the PASTOR model. The change involves reassigning some team leads.”

It’s designed to empathise, explain, and motivate.


4. Custom Structures Work Too

Sometimes the best prompting model is one you invent yourself.
Try giving AI your own structure, like:

  • “List the pros, cons, and edge cases”

  • “Compare X from a legal, ethical, and cultural perspective”

  • “Frame this issue as a before–during–after timeline”

The key is this: AI loves structure. If you give it a scaffold, it builds smarter.


5. When to Use What

Use Case Model to Try
Reflective thinking IDEA
Strategy narrative SCQA
Communications / motivation PASTOR
Framing complex options Custom structures
Productivity / fast prompting CRAFT

Final Thought

CRAFT is your prompt foundation. But it’s not the ceiling.

Different models help you see differently – and when you see differently, you lead differently.

AI responds to the structure you give it. So, the more flexible your toolkit, the more powerful your outcomes.

Written by Tom McAtee

Curious by nature, grounded by experience – I explore the intersection of AI, culture, and leadership, drawing on four decades in heavy industry and high-stakes organisations. These days, I’m diving deep into research, building tools for thinking, and sharing personal reflections along the way. I also happen to love golf, music, cycling, travel, food – and building elegant things with Divi.

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